Budget Telecom has positioned itself as a low-cost and innovative telecom service provider in niche markets. |
| |
In order to do this, Budget Telecom makes great use of the Internet and sharply-targeted promotional channels (geo-targeting poster campaigns, highly specialised press, TV advertisements at specific times, etc.) |
| |
The strategic growth area for 2007-2008 consisted of consolidating the development of long-distance telephony for community niches, based mainly around the new “full MVNO” mobile telephony service, and maintaining strong growth in the general public telecom market. |
| |
| The BUDGET TELECOM strategy is characterised by: |
| |
|
Niche positioning (aimed at foreigners living in France, expatriates, families of expatriates, etc.), |
| |
|
|
A wide range of high-quality and innovative services in the three telecom areas; landlines, mobiles and the Internet. |
|
